- Title: UK: HUNDREDS QUEUE OVERNIGHT FOR ANNUAL SALE IN WORLD'S TOP STORE - HARRODS.
- Date: 8th January 1977
- Summary: 1. GV PAN Illuminated exterior of Harrods store, London, UK. 0.06 2. SV Queue waiting outside and SV sale signs. (2 shots) 0.13 3. SVs and CUs Reduced fur coats in window from GBP5800 to GBP2900, from GBP7200 to GBP3600 and white mink hat from GBP50 to GBP40. (4 shots) 0.26 4. SV Queue 0.29 5. TV AND SV INTERIOR Doors open and people moving into store. (2 shots) 0.43 6. SVs and CUs Crowds buying in china department. (4 shots) 0.60 7. SVs and CUs people buying wine. (4 shots) 1.17 8. CU Bottle of vintage Chateau Latour being sold for GBP33. 1.22 9. SV and CU Piano department with salesman playing Bechstein piano reduced from GBP8950 to GBP7950. (2 shots) 1.41 10. CU Sale sign. 1.44 11. CU PAN FROM Sales sign "GBP3850 to GBP2500" TO man playing harpsichord. 1.54 12. SV Man looking at reduced-price mink jackets. 1.58 13. CUs and SVs Women trying on fur coats. (4 shots) 2.13 14. CU Lady selecting mink coat. 2.18 Initials VS 16.45 Script is copyright Reuters Limited. All rights reserved
- Embargoed: 23rd January 1977 12:00
- Location: LONDON, UNITED KINGDOM
- Country: United Kingdom
- Reuters ID: LVA4QKV1K7ZEY08ESD8KC3D9M2RM
- Story Text: One of the world's top stores, Harrods of London, in England, began its annual January sale on Saturday (8 January) - a bargain-basement event for the wealthy, where 'cheap' can mean thousands of pounds.
SYNOPSIS: The store has become famous for its policy of supplying anything a customer wants, and hundreds of people queued overnight to get first choice of the hundreds of bargains on offer. Mink coats at half their normal price - six to seven thousand pounds (10-12,000 dollars US) - were among the attractions.
Harrods normally has a staff of 5,000 assistants, but they took on an extra 1,000 for the two-weak sale, and another 1,000 for the first day.
Last year the store took more than GBP2 3/4 million (4.7 million dollars US) on the first day, and this year it expected sales to top three million.
The 15 percent reduction in all wine prices also attracted large numbers of the 100,000 first day customers, eager to stock up on top quality wines at a mere GBP30 or so per bottle (50 dollars).
In the piano department, the wealthy with a taste for music could purchase a Bechstein grand piano for a thousand pounds off its normal price of nearly 9,000 (15,000 dollars)
Among other musical bargains was a harpsichord, selling for one-third less than its normal price of nearly 4,000 pounds. (6,500 dollars)
There were large price reductions in Harrods' stocks of fur coats, with some selling for only half their regular price. One chinchilla mink was reduced from 7,200 pounds (12,000 dollars) to 3,600 (6,000 dollars).
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