- Title: Amazon opens brick-and-mortar book store in New York
- Date: 25th May 2017
- Summary: NEW YORK, NEW YORK, UNITED STATES (MAY 25, 2017) (REUTERS) VARIOUS OF AMAZON BOOKSTORE CASHIERS' DESK CASHIER TALKING TO WOMAN USING SMART PHONE TO PAY FOR PURCHASE VARIOUS OF BOOKS ON SHELVES BOOK, CUSTOMER REVIEW OF BOOK CUSTOMERS USING SMART PHONE TO SCAN BARCODE OF BOOK VARIOUS OF CHILDREN'S BOOKS SIGN READING (English): 'PAY WITH THE AMAZON APP' (SOUNDBITE) (English) AMAZON BOOKS VICE PRESIDENT, JENNIFER CAST, SAYING: "When you're shopping online you're shopping on a screen. Here you're shopping in a three-dimensional space where you can be surrounded by books. And we can give you information in a different way. So, it's not better, and it's not worse, it's just different. And we knew that we could make a different, a different type of store with more information and integrate Amazon.com and a physical space in a way that would be great for customers." E-READER KINDLES ON DISPLAY AMAZON FIRETV DISPLAY VARIOUS OF DISPLAY WITH CAMERAS AND WATCHES (SOUNDBITE) (English) AMAZON BOOKS VICE PRESIDENT, JENNIFER CAST, SAYING: "We bring our technology into the store in our device section so that you can not only try, test drive our devices, but they're connected to the Internet, they're connected to content so that you can watch the Fire TV, so you can read Kindle books, you can compare the models. So, we're bringing all of that seamlessly into the store so that you can see it real time. Customers have been asking for that for 10 years." MAN READING BOOK, CUSTOMER REVIEW OF BOOK (SOUNDBITE) (English) NEW YORK CUSTOMER, EVONNE SWANN, SAYING: "Well now since I live around the corner from this store, now that it's here, I can come and look at the cover and feel it and touch it. I'm still ordering online, and so that doesn't mean anything, but I think that this encourages more to look at books. It's just great. I think it's a wonderful idea." BOY USING TABLET CUSTOMER, KIKI HOLMQUIST, LOOKING AT BOOK (SOUNDBITE) (English) AMAZON CUSTOMER, KIKI HOLMQUIST, SAYING: "I love the fact that you can see what other people think about the books and you get, you find things maybe you haven't looked for either. Instead, you find new books that you didn't know existed in that way." VARIOUS OF LINES OUTSIDE OF THE STORE
- Embargoed: 8th June 2017 22:07
- Keywords: technology internet retailer bookstore Bookseller
- Location: NEW YORK, NEW YORK, UNITED STATES
- City: NEW YORK, NEW YORK, UNITED STATES
- Country: USA
- Topics: Company News Markets,Economic Events
- Reuters ID: LVA0016IC9FV1
- Aspect Ratio: 16:9
- Story Text: With shares of Amazon about to cross the $1,000 mark for the first time, the online retail juggernaut took what could seem like a strange step Thursday (May 25).
Amazon opened a 4,000 square foot bookstore - the first of two bookstores planned for New York City, taking all the strengths, data and gadgets collected from the popular e-retailer's website and putting them into a store.
Books that sell well on Amazon.com and receive highly-rated customer reviews on Goodreads (the popular book review sharing site it bought in 2013) or e-books with strong sales - are the books that are chosen for the physical store.
Amazon also showcases e-book readers, "digital assistant" Alexa, and its products like FireTV and the $99-a-year-membership service Amazon Prime.
Customers can scan a book and quickly see there's one price for non-Prime members and a cheaper price for members.
And shoppers don't even need a cashier. Consumers can use mobile devices, show proof of purchase and walk out of the door with their purchases.
Amazon is betting that by using the seven books stores it now has nationally and the six more to come as advertising for Prime - it can ultimately achieve the end goal of luring shoppers back to its website for other things. - Copyright Holder: REUTERS
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